Privacy Policy

This Privacy Policy describes how Blurware LLC ("Blurware," "we," "us," or "our") collects, uses, shares, and protects information when you use Blurdie (the "App"). By using the App, you agree to the practices described in this policy. If you do not agree, please do not use the App.

1. Information We Collect

1.1 Information You Provide to Us

Account information. When you create an account, we collect your email address, a password (stored only as a secure cryptographic hash — we cannot see or recover your actual password), and a display name. You may optionally provide golf experience level, club preferences, avatar gradient colors, and other profile information.

Onboarding information. During the onboarding flow, we collect responses to questions about your golf habits, goals, experience level, and barriers to improvement. This information is used to personalize your experience and to improve the App.

Subscription information. Subscription purchases are processed by Apple through the App Store. We do not collect or store your payment card information. We receive limited information from Apple confirming your subscription status.

Communications. If you contact us for support or feedback, we collect the contents of your communication and your contact information.

1.2 Information We Collect Automatically

Practice and gameplay data. When you use the App, we collect data you generate, including: shot data (carry distance, accuracy, club used, effort level), session data (date, duration, location of the range you saved or selected), game results and scores, drill performance data and personal bests, and computed statistics derived from the above (averages, dispersion, trends).

Location-related data. With your permission, the App accesses your device's location to help you find and select nearby driving ranges. When you save or select a range, the geographic coordinates of that range — along with shots and sessions logged there — are stored on our servers as part of your session data. Your raw, real-time device location is not continuously transmitted to or stored by us; we use device location only to assist with range selection and to associate sessions with the range you choose. You may decline location permission and still use the App by selecting ranges manually.

Camera (AR alignment). With your permission, the App accesses your device's camera to display a live augmented-reality view used to align distance markers ("pins") with the real range. The camera feed is processed on-device in real time and is not recorded, stored, or transmitted. Only the bearing you confirm through alignment — together with your GPS coordinates — is saved, to compute pin distances. You may decline camera permission and place pins manually using the map.

Device and technical information. We automatically collect limited technical information necessary to operate, secure, and improve the App, including: device model, operating system and version, App version, language and region settings, IP address (used for security, fraud prevention, and approximate region detection), and crash and diagnostic logs.

Usage and analytics information. We collect information about how you interact with the App, including features used, screens viewed, taps and navigation events, session duration, error events, and similar product-analytics signals. This information is used to understand how the App is used and to improve it. We use first-party analytics tools for this purpose. We do not use the App Tracking Transparency framework to track you across other companies' apps and websites.

Marketing attribution information. We may use Apple's privacy-preserving attribution frameworks (such as SKAdNetwork and AdAttributionKit) and Apple Search Ads Attribution to understand which marketing campaigns drive App installs and subscriptions. These frameworks are designed by Apple to limit individual identification.

1.3 Information We Do Not Collect

We do not collect biometric data, contact lists, photo libraries, microphone input, or health-related data outside the gameplay context. The App accesses the camera only as a live AR viewfinder for pin alignment, as described in Section 1.2; camera frames are never recorded, stored, or transmitted.

2. How We Use Information

We use the information we collect to:

• Provide, maintain, and operate the App
• Create and manage your account and authenticate you
• Display your practice statistics, progress, and personalized analytics
• Process your subscription and confirm subscription status with Apple
• Personalize your experience based on onboarding responses and tracked data
• Communicate with you about the App, including service announcements and (where permitted) marketing messages
• Respond to your support requests and feedback
• Measure the performance of marketing campaigns and improve our marketing
• Analyze usage to improve features, fix bugs, and develop new functionality
• Detect, prevent, and respond to fraud, abuse, security incidents, and violations of our Terms
• Comply with legal obligations and enforce our agreements

We may combine information collected across the categories above for these purposes.

3. Aggregated and De-Identified Data

We may create aggregated, anonymized, or de-identified data from the information we collect. Such data does not identify you and is not subject to this Privacy Policy. We may use and disclose aggregated and de-identified data for any purpose, including for product improvement, research, business analytics, and marketing communications. Examples include statements such as "X million shots tracked across Y driving ranges" or "the average user logs Z sessions per month."

4. How We Share Information

We do not sell your personal information for money. We share information only as described below.

4.1 Service Providers

We share information with third-party service providers who process information on our behalf, including:

• Supabase — backend hosting, database, and authentication. Account information and gameplay data are stored using Supabase. See https://supabase.com/privacy.
• Apple — App distribution, subscription processing, push notifications, and privacy-preserving attribution. See https://www.apple.com/legal/privacy/.
• OpenStreetMap — when you search for golf course geometry, your search coordinates are sent to OpenStreetMap's public servers to retrieve course data. We do not send your account information. See https://wiki.osmfoundation.org/wiki/Privacy_Policy.
• Analytics and infrastructure providers — we use first-party product analytics, hosting, error monitoring, and similar infrastructure providers necessary to operate the App.

These service providers are contractually limited to processing information for the purposes we direct and may not use it for their own independent purposes.

4.2 Marketing and Advertising Partners

We may share limited information with advertising platforms (such as Meta, Google, TikTok, and Apple) in order to measure and optimize our marketing. This includes:

• Hashed identifiers for audience matching. We may upload one-way cryptographic hashes of customer email addresses to advertising platforms so that those platforms can match against their own users for the purposes of (a) showing our ads to existing users, (b) excluding existing users from acquisition campaigns, and (c) building "lookalike" audiences of users similar to ours. The platforms receive only the hashed value, not the underlying email address.
• Aggregate campaign reporting. We receive aggregate reports from advertising platforms about the performance of our campaigns.

You can limit some of this activity through the privacy controls offered by each advertising platform and by your device.

4.3 Business Transfers

If Blurware is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice as required by applicable law.

4.4 Legal and Safety

We may disclose information if we reasonably believe disclosure is required by law, legal process, or governmental request, or is necessary to protect the rights, property, or safety of Blurware, our users, or others, or to detect or prevent fraud, security, or technical issues.

4.5 With Your Direction

We may share information at your direction or with your consent.

5. Your Choices

Account. You can review and update your account information from within the App. You can request deletion of your account at any time by contacting support@blurdie.com.

Location. You can grant or revoke location permission at any time through your device settings. The App remains usable without location access.

Camera. You can grant or revoke camera permission at any time through your device settings. The App remains usable without camera access; pins can be placed manually on the map.

Marketing emails. If we send you marketing emails, you can unsubscribe using the link in any such email. Service-related communications (e.g., account, billing, security) will continue regardless.

Push notifications. You can disable push notifications through your device settings.

Tracking. We do not use Apple's App Tracking Transparency framework to track you across other companies' apps and websites. You can review and manage advertising-related settings on your device through your operating system's privacy controls.

6. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information, including:

• Access — request a copy of the personal information we hold about you
• Correction — request correction of inaccurate personal information
• Deletion — request deletion of your account and associated personal information
• Portability — request your personal information in a portable format
• Objection / restriction — object to or restrict certain processing
• Withdraw consent — where processing is based on consent, withdraw it at any time

To exercise any of these rights, contact us at support@blurdie.com. We will verify your request and respond within the timeframe required by applicable law. We will not discriminate against you for exercising these rights.

California Residents

Under the California Consumer Privacy Act (as amended by the CPRA), California residents have the rights described above, including the right to know what personal information we collect, use, disclose, and share; the right to delete personal information; the right to correct inaccurate personal information; and the right to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising. We do not sell personal information for money. Some hashed-identifier sharing for audience matching described in Section 4.2 may be considered "sharing" under California law; you may opt out by contacting support@blurdie.com.

European Economic Area, United Kingdom, and Switzerland

Where GDPR or UK GDPR applies, the legal bases on which we process personal data are: performance of our contract with you (account, App functionality, subscription), our legitimate interests (security, product improvement, marketing measurement), compliance with legal obligations, and your consent (where required, e.g., certain marketing). You have the right to lodge a complaint with your local data protection authority.

7. Data Retention

We retain personal information for as long as your account is active and as long as needed to provide the App, comply with legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or de-identify personal information associated with your account within a commercially reasonable period, except where retention is required or permitted by law (for example, financial records, fraud prevention, and backups subject to standard rotation). Aggregated and de-identified data may be retained indefinitely.

8. Security

We use reasonable technical, administrative, and physical safeguards designed to protect personal information, including encrypted transmission (HTTPS/TLS), encryption at rest where supported by our infrastructure providers, secure password hashing, and access controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

Blurware is based in the United States, and the service providers we use are primarily located in the United States. If you access the App from outside the United States, your information will be transferred to, processed in, and stored in the United States. Where required, we rely on appropriate transfer mechanisms (such as Standard Contractual Clauses).

10. Children's Privacy

The App is not directed to children under 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, contact support@blurdie.com and we will take appropriate steps to delete it.

11. Third-Party Links and Services

The App may contain links to third-party websites or services (for example, Apple's App Store for subscription management, OpenStreetMap, or external pages referenced in support content). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy and revise the "Last updated" date above. For material changes, we will provide additional notice as required by law (for example, in-App notice or email). Your continued use of the App after the updated policy takes effect constitutes acceptance of the changes.

13. Contact Us

Questions, requests, or complaints regarding this Privacy Policy or your personal information may be directed to:

Blurware LLC Email: support@blurdie.com Mailing address: 1500 N Grant St, STE 7238, Denver, CO 80203